It's not just a LOGO, it's your IDENTITY

What's the importance of a LOGO? Why would I need one?

You should know a logo isn't just a simple icon, emblem or wordmark related to your artistic name that you can use in your works as watermark or signature to make them look a bit more pretty. No, a logo it's how people will recognize your works as yours. 

Companies use logos becuase that's how their clients recognize their products or services between the competence and it's often more important than their own name or even the quality of their products. That's because we think in images, NOT WORDS. When I mention you Apple what's the first thing you think? It's not the word "apple", nor an ippone, is the logo we all know. That's why images are so important, products with good identities tend to be remembered and shared more easily.

Image Sharing
Let's talk of an hypothetical case that you have cellphone you like a lot, it works great and looks awesome but it has a little failure, the icon on it's back is this  How comfortable would you feel to show it to your friends and recommend it? Not much isn't it? This is something that many good brands have faced and some have disappeared because of it while others, with not so good products, have found an opportunity thanks to their good identity. 

Interesting fact, many jeans brands pay less than $0.75 to make a pair of jeans and sell them at $200.00 once the brand is attached to them.

Why I'm mentioning this?

Many potential clients have asked me, with these exact words, "why do you charge so much for your logos? Illustrations of other artists here on dA are less expensive and are much more complex" Well, the answer is easy but detailed.

1. The price of my commissions on dA is less than I usually earn for my works. That's because I adjusted my prices to the budgets people here can pay confortably and because it usually takes less time and effort.
2. Logos aren't illustrations, logos are displayed all the time and are used for commercial purposes. If I logo I make for you for $60.00 can help you earn $6,000.00 I think it's a pretty cheap price to pay.
3. It's just not a logo, it's an Identity you can use for all your life if you wish, even more.